Competition Markets Authority
Detail of outcome
4 October 2022: Final decision on proposed changes by ITV to time length factors used in ITV1 advertising (pursuant to the merger undertakings given to the Secretary of State for Trade and Industry in 2003 by Carlton Communications plc and Granada plc).
Detail of feedback received
The CMA consulted on its provisional decision and did not receive any responses.
Original consultation
Consultation description
The Competition and Markets Authority (CMA) is consulting on changes to the sale of advertising airtime on ITV1 (including HD and +1 versions) under the undertakings given in 2003.
Specifically, ITV has requested to change the time length factors that it uses for its advertisements, with the intention of harmonising these across the different ITV regions and using the same time length factors as those used on Channel 4 airtime advertisements. At present, there are different time length factors across the different ITV regions, with these differences dating from before the Carlton and Granada merger in 2003.
Responding to the consultation
All responses to this consultation should be sent to the CMA by email to: remediesmonitoringteam@cma.gov.uk
Please use the below Microsoft Word template response and attach it to your email response. Emails should be sent with the title ITV advertising proposal. If you have evidence to support the statements and views provided in your response, please attach this to your email.
The deadline for the receipt of responses in the CMA is 17:00pm on 29 July 2022.
