Competition Markets Authority
This investigation forms part of the CMAs consumer enforcement work, tackling potentially harmful online selling practices
Case timetable
| Date | Action |
|---|---|
| 30 November 2022 | Case launch |
Case opening
30 November 2022: The Competition and Markets Authority (CMA) has opened an investigation into Emma Sleep GmbH and other firms in the same corporate group (the Emma Group)s compliance with consumer protection law.
As part of this, the CMA is investigating the Emma Groups use of online urgency claims, such as countdown clocks.
The CMA will now engage with the Emma Group and gather evidence to consider whether the CMA thinks any of the companies in the group have broken consumer protection law. The CMA is at the initial stage of its investigation. Accordingly, it should not be assumed that any company under investigation has broken consumer protection law.
Contact
Director, Jennifer Dinmore
Senior Responsible Officer, George Lusty