GovWire

Guidance: Complying with consumer law when making environmental claims in the fashion retail sector

Competition Markets Authority

September 18
08:00 2024

The Competition and Markets Authority (CMA) has published this guide to help explain how fashion retail businesses can follow the Green Claims Code when making environmental claims.

It draws on the conclusions from the CMAs recent investigation which led to three fashion businesses (ASOS, Boohoo and George at Asda) giving formal commitments to make certain changes to the way they make environmental claims. These undertakings are relevant to businesses across the fashion retail sector.

This document aims to provide businesses with practical advice to help comply with the principles of the Code and with the consumer protection law which underpins it, to ensure that consumers are not misled and to help create a fair environment for businesses in this sector.

Updates to this page

Published 18 September 2024

Sign up for emails or print this page

Recent Comments

Follow Us on Twitter

Share This


Enjoyed this? Why not share it with others if you've found it useful by using one of the tools below: