Competition Markets Authority
The Competition and Markets Authority (CMA) has published this guide to help explain how fashion retail businesses can follow the Green Claims Code when making environmental claims.
It draws on the conclusions from the CMAs recent investigation which led to three fashion businesses (ASOS, Boohoo and George at Asda) giving formal commitments to make certain changes to the way they make environmental claims. These undertakings are relevant to businesses across the fashion retail sector.
This document aims to provide businesses with practical advice to help comply with the principles of the Code and with the consumer protection law which underpins it, to ensure that consumers are not misled and to help create a fair environment for businesses in this sector.