Competition Markets Authority
November 27
07:00
2024
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The findings from our review of loyalty pricing by supermarkets.
Our report has found that shoppers who are members of a loyalty scheme can almost always make a genuine saving on the usual price by buying loyalty priced products. This should give shoppers confidence that they are not being treated unfairly.
Our report also summarises the findings from our consumer survey in relation to shoppers attitudes to loyalty pricing and its impact on their behaviour.
Find out more about our work in this area, including next steps.