Competition Markets Authority
December 15
10:02
2023
Case timetable
| Date | Action |
|---|---|
| 15 December 2023 | Case launch |
Case opening
15 December 2023: The Competition and Markets Authority (CMA) has opened an investigation into Simba Sleep Limited (Simba)s compliance with consumer protection law.As part of this, the CMA is investigating Simbas use of price reduction claims and urgency claims (such as countdown timers).
The CMA will now engage with Simba and gather evidence to consider whether the CMA thinks the company has broken consumer protection law. The CMA is at the initial stage of its investigation. Accordingly, it should not be assumed that Simba has broken consumer protection law.
This investigation forms part of the CMAs consumer enforcement work, tackling potentially harmful online selling practices
- Press notice: CMA investigates Simba Sleeps online sales practices (15.12.23)
Contact
- Director, Fred Houwen
- Senior Responsible Officer, George Lusty