Department For Culture Media Sport
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The governments response to the consultation on the application of the advertising restrictions on less healthy food or drink to internet protocol television (IPTV) services confirms that:
- Ofcom-regulated IPTV services will be subject to the broadcast restrictions (9pm watershed)
- unregulated IPTV services will be subject to the online restrictions (total 24-hour ban)
- in instances where a service is simultaneously available on an Ofcom-regulated platform and an unregulated platform and is identical in all respects including the adverts, the service on the unregulated platform will be exempt from the online restrictions to prevent double regulation
We have clarified these points in the final secondary legislation, the Advertising (Less Healthy Food Definitions and Exemptions) Regulations 2024, which was laid before Parliament on 3 December 2024.
To support businesses ahead of the advertising restrictions coming into force on 1 October 2025, we have published guidanceon the food or drink products in scope of the restrictions.
For more detail on impact on equalities, rationale, costs and benefits, see the impact assessment and equality assessment included with the response to the 2019 consultation onfurther advertising restrictions for products high in fat, salt and sugar.