Department For Education
Details
These guidelines will help you understand the Unlock your Potential campaign brand. By using the logo, you will:
- help to strengthen the identity and awareness of adult skills offers
- highlight the connection between learning new skills and gaining a better job
Review the Unlock your Potential guidelines before using the logo. The logo should not be the leading logo on your marketing materials it should accompany your main logo.
Department for Education (DfE) materials will use the Unlock your Potential logo alongside the His Majestys government (HMG) logo. Although we are asking providers to use the Unlock your Potential logo, we cannot permit them to use the HMG logo. This does not apply if you are sharing assets provided by us. If the provider is funded (partially or fully) by the government, they will need to use the Funded by UK Government logo on their materials.
The stock imagery used in the brand guidelines has been licensed by HM government. If you wish to use the same photography, you will be required to purchase your own licence.
Skills for Life campaign guidelines
The brand guidelines and logos for the overall Skills for Life campaign are available from Get the Jump: brand guidelines and logos.