First, search GOV.UK for any similar announcements. You should match the title style of previous publications if you can. You must also follow the style guide when writing for GOV.UK.
Title
Statistics release titles must:
- be unique
- be under 65 characters
- describe the statistics in the release in plain English
- include the coverage and time the statistics relate to
- not include the word statistics - its already on the page
- be in sentence case
- be optimised for search (frontload the most important information)
- use a colon instead of hyphens or dashes and a comma if you need a second separator
- not contain jargon or technical language
- not include abbreviations or acronyms (unless well known, for example, UK, VAT or EU)
Summary
The summary gives more information about the statistics, and will show in most search engine results. It should:
- be under 160 characters (including spaces)
- explain what the release is about in plain English (no jargon)
- be a unique description specific to the release
- not repeat the title
- begin with the most important words (not This release provides)
- end with a full stop
- explain any acronyms used in the title
Remember, when a release title or summary is displayed in the release calendar or search engine results, users need to see whether its what they want.All text needs to be checked by the author and another person before it is published.