Intellectual Property Office
Chinas biggest internet search engine Baidu has signed a memorandum of understanding (MOU) on Copyright Protection Collaboration with the International Publishers Copyright Coalition (IPCC).
The signing was witnessed by Dr Ros Lynch, Director of Copyright and Enforcement at the UK Intellectual Property Office, who is visiting for UK-China Copyright week.
The co-operation indicates a positive direction for IP enforcement in China, with digital industry getting behind efforts to reduce online infringements.
Dr Lynch said:
Our work is fundamentally underpinned by industry engagement. In the UK, we recognise that government and legislation can only reach so far. It is important that rights holders and Internet platforms work together to help protect IP.
The benefits of an efficient and fair global IP system are huge, for both the UK and China. This MOU today represents a great step towards this, creating a collaboration which will lead to faster and streamlined approaches to tackling a global problem.