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Press release: New powers to turn the North East into film and TV powerhouse

Prime Ministers Office 10 Downing Street

March 15
12:00 2024

  • Government funding gives regional leaders green light to kickstart significant new film production studio in the North East, set to be of one of Europes largest studio complexes.
  • New powers for local leaders will create thousands of jobs, nurture local talent and attract millions in inward investment.
  • Investment huge vote of confidence in UK and a world-leading hub for film and high-end TV content creation.

On a visit to the University of Sunderland today (Friday 15 March), the PM and Chancellor have confirmed 37m funding and new powers that will give the North East Mayoral Combined Authority the power to unlock one of Europes largest filmmaking complexes, in Sunderland.

Last week, the Government announced a trailblazer deeper devolution deal with the North East Mayoral Combined Authority (NEMCA) as part of the Spring Budget, which will empower local leaders with funding and tools to deliver local regeneration priorities. This builds on the governments ambition to level up across the North East, ensuring the region has the powers needed to deliver long-term change and a brighter future for everyone.

This includes 37m of flexible funding for the remediation of brownfield sites and acceleration of regional projects. Subject to business case, NEMCA intends to use 25m of this funding to remediate the prospective Crown Works Studiossite, laying the ground for development of the studio facilities.

Alongside this, government will work towards the designation of a specific growth zone, in which North East local authorities will be able to retain 100% of business rates growth for the next 25 years. Subject to business case, NEMCAplans to designate the prospective Crown Works Studios site as a growth zone. This combination of capital funding and business rates retention will get the development off the ground in the short-term and ensure NEMCA and Sunderland City Council can continueto support the project in the long-term.

This has unlocked a 450m investment from FulwellCain, a joint venture between Fulwell 73 and Cain International and backed by Sunderland City Council, to build Crown Works Studios (CWS), which will be one of the largest in Europe and will create over 8,000 jobs in the region.

CWS will see a brownfield site on the banks of the River Wear become the beating heart of the regions creative economy.It is expected to transform the economy of the North East, spurring a creative industrial revolution and generating336m Gross Value Added (GVA) a year for the regional economy. It will enhance the UKs offer to the global film and high-end TV industry, and enable the North East to play a far greater role in future growth.

The North East is already a backdrop for major blockbusters with Indiana Jones, Harry Potter and Transformers all filmed in the region. The media courses available at the University of Sunderland will partner with CWS and other organisationsto help develop the screen industries pipeline in the region.

The creative industries are a British success story, growing at 1.5 times the rate of the wider economy over the last decade contributing 125 billion in GVA in 2022 and supporting over 2 million jobs. The UK is Europes largest filmand tv production centre and is second only to the US in total screen production output.

Prime Minister Rishi Sunak said:

As we have seen from the UKs success during awards season, our home grown talent is testament to the UKs reputation as a film, tv and arts superpower.

Through our billion pound package of support for the creative industries, and by empowering local leaders and deepening devolution across England, we are backing British business, growing the economy, anddeveloping the Oscar winners of tomorrow.

Chancellor of the Exchequer Jeremy Hunt said:

Our creative industry doesnt just win awards its worth over 125bn to our economy and supports over 2 million jobs. Thats why were continuing to back it with a 1 billion package of tax reliefs - andits fantastic to see this investment in Sunderland which will help nurture the next generation of local talent, also helping to grow our economy.

Culture Secretary Lucy Frazer said:

Were sticking to our plan to grow thecreative industries by a further 50 billion and add another 1 million jobs by 2030.We are one step closer to making that ambition a reality thanks to government actionunlocking millions of pounds for Crown Works Studios in Sunderland.

Britains legendary film studios, like Pinewood, Leavesden and Elstree, are the envy of the world. Filmmakers are increasingly choosing the UK over Hollywood, and the benefits ofthese productionswill befelt right across the country, withwell paid, meaningful jobs and a boost to the local economy.

Leo Pearlman, Managing Partner of Fulwell 73:

Crown Works Studios will help transform Sunderland into a global hub for big budget film and TV production - and enable the North East to play a leading role in our most exciting sector. This funding willkick start a project that will eventually bringing an annual economic boost of 336m to the North East - while alsoenhancing the UKs studio capacity to help us remain globally competitive.

Sir David Bell, Vice-Chancellor and Chief Executive of the University of Sunderland said:

We are very pleased to welcome the Prime Minster and the Chancellor to the University and to be able to demonstrate the excellent teaching and facilities on offer for students preparing for jobs in the creativesector.

For our award-winning film production students - a product of courses regarded as some of the best in the county - the Crown Works project represents a chance to fulfil their potential while remaining in,and contributing to, the North East.

This ambitious undertaking will require roles from across a range of sectors. We will continue to work with local government and the team behind Crown Works, to develop a skilled workforce to maximise thesuccess of this project.

Last weeks Budget for Long Term Growth set out a number of measures that will grow the economy including the media package - and deliver a brighter future for the country.

The full creative industries package announced at Spring Budget, which will catalyse growth in this sector, comprises:

  • A new UK Independent Film Tax Credit at a rate of 53% for films with budgets under 15m which meet the conditions of a new British Film Institute test;
  • 40% relief on gross business rates bills for eligible film studios in England, until 2034;
  • A 5% increase in tax relief for UK visual effects costs in film and high-end TV under the AVEC.

Last summer, the government set out ambitious plans to maximise the potential of the creative industries by growing the industry a further 50 billion in GVA and supporting an additional 1 million jobs by 2030. In total the governmenthas supported the sector with 310 million in government spending since the 2021 Spending Review.

In 2022, the UK saw a record 6.27 billion generated through production spend in the UK, of which 5.37 billion 86% - was inward investment.

This announcement shows that, when Government gives them the tools, local leaders can drive growth, boost industry and create new jobs for their communities. Devolution is at the heart of our plans to increase economic growth and levelup the whole country. Since publishing the Levelling Up White Paper in February 2022, we have agreed 13 new devolution deals - with over 64% of Englands population now covered by a devolution deal - and deepened the powers of six our major city-regions, includingthe North East.

The governments commitment to delivering economic growth across the region is evidenced by this investment, alongside Nissans announcement in November 2023 that they will build two new electric car models

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