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This Enforcement Policy sets out the general principles and approach that the Veterinary Medicines Directorate (VMD) will take to enforce the Veterinary Medicines Regulations (Statutory instrument 2013 No. 2033, as amended).

The Secretary of State owns the powers provided by the Veterinary Medicines Regulations (VMR), which include powers of entry and powers of an inspector.

It is however the responsibility of the VMD to ensure these regulations are enforced in accordance with our Privacy Notice and the Regulators Code.

Aim

We aim to protect public health, animal health and the environment, and to promote animal welfare by assuring the safety, quality and efficacy of veterinary medicines. In accordance with the VMR the definition of a veterinary medicine is:

• Any substance or combination of substances presented as having properties for treating or preventing diseases in animals

• Any substance or combination of substances that may be used in, or administered to, animals with a view either to restoring, correcting, or modifying physiological functions by exerting a pharmacological, immunological, or metabolic action, or to making a medical diagnosis

• Any substance or combination of substances that may be used for the purpose of euthanising an animal

We meet our aims through proportionate risk-based regulation, providing high quality services to stakeholders and enforcement partners.

We receive information (raw, unverified and unevaluated data) and intelligence (processed, evaluated and perspective data) from a range of sources such as the pharmaceutical industry, veterinarians, general public and other stakeholders. This data is analysed and we may share it with our enforcement partners in accordance with our Privacy Notice.

Purpose and method of enforcement

Enforcement refers to any action taken by us in relation to suspected breaches of the VMR.

The purpose of enforcement is to secure compliance with the requirements of the VMR.

In keeping with Defras approach to better regulation and enforcement, we recognise that the best way to achieve compliance is to ensure that those carrying out regulated or unregulated activities understand their responsibilities.

We therefore seek to work with businesses and individuals to assist them in complying with the legislation through the provision of advice and guidance.

However, where necessary we will use more formal means of enforcement against a business or an individual to secure compliance, which include:

• issuing advisory and warning letters

• serving enforcement notices

• removing non-compliant social media posts, posts from online marketplaces and websites

• variation, suspension or revocation of authorisations

• destruction of products

• and ultimately prosecution

Principles of enforcement

This Enforcement Policy embraces the key principles of proportionality, consistency, and transparency.

Proportionality

All our enforcement action is risk-based. The enforcement action we take will be graduated and proportionate to the assessed risks associated with an illegal activity. Where the risks are considered to be low or there is no history of non-compliance, enforcement action will generally be delivered through advice.

However where the risks are considered greater, for example when dealing with an incident involving food-producing animals or antibiotics, or similar non-compliance has previously been identified, more formal action will be considered.

Consistency

We aim to be consistent in our approach when dealing with non-compliance. Therefore, similar non-compliances will be dealt with in the same measure and fashion.

Transparency

Offences are clearly specified in the VMR (regulation 43) and, where appropriate, the final paragraph of the Schedules to the VMR).

It is important that stakeholders, businesses and individuals understand what is expected of them, and the consequences of any non-compliance.

Therefore, through routine engagement and publication of guidance and advice, we aim to make stakeholders, businesses, and individuals aware of the relevant requirements of the VMR.

We will clearly explain the relevance of the statutory requirements and what is considered to be good practice.

Enforcement action

Advisory and Warning letters

Advisory and warning letters are the initial steps within our enforcement process.

Letters are prepared on a case-by-case basis and aim to ensure the intended recipient is aware of the necessary requirements to achieve compliance with the VMR.

Advisory letters can be considered as educational letters.

Removal of non-compliant posts online

We monitor content placed on online marketplaces and websites to ensure that they comply with the VMR and that there is no unauthorised marketing, sale and supply.

In cases where non-compliance is identified we seek to remove offending posts, websites, and social media content.

Improvement Notices

The VMR gives inspectors the powers to serve an improvement notice on any person or business they believe is not complying with the legislation.

Depending on the seriousness of the risk, the notice may prohibit or restrict the person on whom it is served from carrying out an activity from a specific date, which may be immediately, or require them to take measures to comply from a specific date. This must be at least 14 days.

Immediate action or restriction with less than 14 days to comply

If an inspector believes a person or business is failing to comply with the VMR and that the non-compliance poses a serious risk to animal or human health or of damage to the environment, they may serve an improvement that prohibits or restricts one or more activity until the non-compliance is reduced or rectified.

The notice will clearly set out:

• the activity which is to be prohibited or restricted
• the reasons why such prohibition or restriction is considered appropriate
• the time and date at which the prohibition or restriction is to take effect, which may be immediately

Where a person who has been served an improvement notice under this paragraph provides evidence to the inspector that the measures specified in the notice (or measures at least equivalent to them) have been undertaken to secure compliance, and the inspector is satisfied that the measures have been satisfactorily performed, the inspector must revoke the notice and inform the person of this.

Minimum of 14 days to comply

For other non-compliances, not deemed as serious as outlined above, the notice will clearly set out:

• the inspectors grounds for believing this
• how that person or business is failing to comply with the VMR
• the exact nature of the failure
• the measures that need to be taken to comply

This notice will give at least fourteen days within which required corrective action must be taken to ensure compliance.

Failure to comply with an improvement notice is an offence.

In the case of a business authorised by the VMD to carry out an activity, this may result in a compulsory variation, suspension, or in the most serious of cases, revocation of that businesss authorisation.

In this instance we will write to the business explaining the decision, the options for appeal, and outline the processes to be followed to appeal to an appointed person.

A person may appeal against being served an improvement notice to a magistrates court or, in Scotland to the sheriff, within 28 days or the period specified in the improvement notice, whichever ends the earlier.

The improvement notice sets out the appeals procedure.

Seizure Notices

The VMR gives inspectors the 