GovWire

Investigation into Google’s ‘Privacy Sandbox’ browser changes

Competition Markets Authority

July 22
19:00 2024

On 22 July 2024, Google announced that it is changing its approach to Privacy Sandbox. Instead of removing third-party cookies from Chrome, it will be introducing a user-choice prompt, which will allow users to choose whether to retain third party cookies. The CMA will now work closely with the ICO to carefully consider Googles new approach to Privacy Sandbox. We welcome views on Googles revised approach, including possible implications for consumers and market outcomes. Any views can be shared with the CMA by 12 August 2024 on privacysandbox@cma.gov.uk. Given these developments, we will not publish our planned quarterly update report at the end of this month.

Quarterly reports

Q1 2024

On 26 April 2024, the CMA published its latest update report on the implementation of Googles Privacy Sandbox commitments (PDF, 141KB) accepted by the CMA in February 2022. This report sets out the progress made to date, including the CMAs latest views on the potential impact of Googles proposed Privacy Sandbox changes.

It summarises stakeholder responses to the call for input following our Q4 2023 report and highlights areas where competition concerns remain. The report also incorporates the findings from the Monitoring Trustees Q1 2024 report.

Weve also published Googles Q1 2024 report on its compliance with the binding commitments accepted by the CMA. The report covers the period from 1 January 2024 to 31 March 2024.

Under the commitments, Google is required to report on the progress of the Privacy Sandbox proposals, updated timing expectations, its interactions with the CMA and third parties, including on the testing of proposals, as well as the approach taken to address concerns raised. We are publishing the full report to inform third parties of developments on the Privacy Sandbox and progress in implementing the commitments. The commitments put in place a framework within which Google will develop and test the Privacy Sandbox proposals.

We have a role in supervising Google to ensure that the Privacy Sandbox is developed in a way that benefits consumers. As part of this role, we have continued to engage with Google on the design and development of the proposals.

The Information Commissioners Office has been closely involved in this process, given that the aim is to ensure that both competition and privacy are protected.

Q4 2023

On January 31 2024, the CMA published its update report for Q4 2023 on the implementation of Googles Privacy Sandbox commitments (PDF, 141KB). The report incorporates the findings from the Monitoring Trustees Q4 2023 report.

Weve also published Googles Q4 2023 report on its compliance with the binding commitments accepted by the CMA. The report covers the period from 1 October 2023 to 31 December 2023.

Q3 2023

On 26 October 2023, the CMA published its update report for Q3 2023 on the implementation of Googles Privacy Sandbox commitments (PDF, 141KB). The report incorporates the findings from the Monitoring Trustees Q3 2023 report.

Weve also published Googles Q3 2023 report on its compliance with the binding commitments accepted by the CMA. The report covers the period from 1 July 2023 to 30 September 2023.

Q2 2023

On 27 July 2023, the CMA published its update report for Q2 2023 on the implementation of Googles Privacy Sandbox commitments (PDF, 141KB). The report incorporates the findings from the Monitoring Trustees Q2 2023 report.

Weve also published Googles Q2 2023 report on its compliance with the binding commitments accepted by the CMA. The report covers the period from 1 April 2023 to 30 June 2023.

Q1 2023

On 27 April 2023, the CMA published its update report for Q1 2023 on the implementation of Googles Privacy Sandbox commitments (PDF, 141KB). The report incorporates the findings from the Monitoring Trustees Q1 2023 report.

We also published Googles Q1 2023 report on its compliance with the binding commitments accepted by the CMA. The report covers the period from 1 January 2023 to 31 March 2023.

Q4 2022

On 31 January 2023, the CMA published its update report for Q4 2022 on the implementation of Googles Privacy Sandbox commitments (PDF, 141KB). The report incorporates the findings from the Monitoring Trustees Q4 2022 report.

We also published Googles Q4 2022 report on its compliance with the binding commitments accepted by the CMA. The report covers the period from 1 October 2022 to 31 December 2022.

Q3 2022

On 27 October 2022, the CMA published its Q3 2022 update report on the implementation of Googles Privacy Sandbox commitments (PDF, 141KB). The report incorporates the findings from the Monitoring Trustees Q3 2022 r

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