Northern Ireland Statistics Research Agency
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To assess and monitor its international reputation, Northern Ireland has been included on the Anholt Nation Brands Index (NBI) each year since 2016. The NBI is an online survey run by the market research company Anholt and Co. that measures and ranks the reputations of 50 nations across Six Dimensions: Exports; Governance; Culture; People; Tourism; and Immigration and Investment. NBI data is a snapshot of peoples attitudes and perceptions of Northern Ireland which are useful in helping us to understand more about Northern Irelands international reputation. Over time, these snapshots can track Northern Irelands reputation in the longer-term.