GovWire

This report presents findings for Northern Ireland from the Anholt Ipsos Nation Brands Index. It provides a measure and ranking of the broad international reputation of Northern Ireland in each of six global regions, across six dimensions of national competence: Exports; Governance; Culture; People; Tourism; and Immigration and Investment. The six regions are as follows: North America; Latin America; Western Europe; Central & Eastern Europe; Middle East & Africa; and Asia Pacific. Findings are presented for the whole time series of data, since Northern Ireland have been included in the survey (2016-2022).