GovWire

The UK cultural sectors are increasingly impacted by digital technologies, and with differing effects. The COVID-19 pandemic prohibited in-person activities, resulting in an upsurge in online work and leisure that has come to be known as the digital pivot. Policymakers, researchers and cultural sectors have been keen to maximise on innovations and sustain learning from this time. This report shares findings and recommendations from research which aimed to understand digital activities across the UK cultural sectors and its potential for improved engagement with international and domestic audiences.The reports findings and recommendations are for policy, sector and research audiences.

This research follows recommendations from the 2021 Boundless Creativity report, published by DCMS and the Arts and Humanities Research Council (AHRC), to commission further research to improve understanding of digital opportunities for the UK cultural sectors, particularly in relation to international audiences and the role of innovation in shaping cultural experiences during the pandemic.

This report is authored by Dr Susan Oman. Dr Oman joined DCMS on a visiting researcher placement from June 2022 June 2024 to undertake research and make policy recommendations in the areas of digital and international cultural policy. This research was developed and produced according to the authors hypotheses and methods. Any primary research, subsequent findings or recommendations do not represent UK government views or policy.